Indymedia.org team in merger talks with CBS/Viacom
01 Apr 2004 00:02 GMT
George Soros, CEO of Indymedia.org ltd has begun merger talks with the
CBS/Viacom News Network to help bring together the Vibrant Staff of the Independant News Network with the resources and Global Consumer Reach of the CBS news network.
This follows a meeting of the IMC Board of Directors and key Indymedia
shareholders where it was decided that Indymedia needed to branch out from its traditional Liberal readership demographic to encompass more mainstream news interests and readerships.
Shayne Brown, president of the Asia Pacific Indymedia Consortium said "It's fine we have our loyal readership we do. We wouldn't of gotten where we are without them. But our growth has been marred by our inability to target advertising at the so called 'Soccer Mom' demographic"
A spokesperson for CBS/Viacom said "This represents an exciting stage for the CBS/Viacom Network. The Indymedia branding represents fantastic marketing oportunities for our clients to market product at the 'alternative' and 'hip hop' youth market that the Indymedia Network represents.
In other news, Solicitors have issued cease and desist orders against Urbana Champaigne 'indymedia' centre after it failed to stop using the Indymedia logo. Urbana Champaigne was a former member of the indymedia network, but was asked to leave when it refused to accept certain categories of targeted media.
"Indymedia has become obsessed with the dollar. UC-IMC feels that Indymedias obsession with monetising its brand name has detracted from Indymedias original goal of providing hip alternative music news for fans of Indy rock"